March 2010
Greyskye Branding & Marketing In Current Development
(partial listing)
award-winning home cleaning franchise (NY)
bio-tech firm (CT)
coffee beverage chain (CT)
e-commerce company (NYC)
fashion media firm (NYC)
financial brokerage firm (CT)
group medical practices (NY)
international trademarking services firm (NY)
legal services firm (NY)
medical billing company (NYC)
merchant services company (NY)
national electronic components firm (CT)
national HR technology firm (NY)
nationally published exercise advocate (CT)
pet industry manufacturers (NY)
public relations firm (NY)
new regional restaurant chain (CT)
regional packaging firm (NY)
software development company (CO)
sports marketing firm (NY)
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Greyskye Electronic Projects In Current Development
(partial listing)
award-winning aircraft parts manufacturer (CT)
business management company (NY)
computer networking firm (NY)
international semiconductor manufacturer (NY)
landscape architecture firm (NY)
legal firm (NY)
merchant services firm (TX)
national focus group alliance (CT)
nationally advertised heavy equipment manufacturer (CT)
nationally recognized voice-over talent (NJ)
not-for-profit volunteer organizations (CT, NY)
videographers (NY)
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March, 2006
Greyskye launches E-newsletterBuilder.net
This web site describes the proprietary software designed by Greyskye to replace the printed newsletter.
Go there!.
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10 Reasons Why You Should Increase Your Advertising When Business Is Tough
1. Whether business is good or slow, you have to get your share of whatever business is around. Cutting back advertising puts you at a disadvantage at the moment when you need an edge. Increasing your advertising gives you the edge.
2. In times of uncertainty, consumers are careful and a little reluctant to spend. They want to be sure before they buy; they want information. One of the main ways they get information about products, services, prices and values is from advertising.
3. Maybe you figure other retailers in your line are going to cut back on their advertising, so it's safe for you, too. Right? Wrong. You're in competition for the consumer's dollar with every other retailer in town, no matter what he sells. People have only so many dollars to spend and if they don't spend them for what you sell they'll spend them for something else.
4. "Slow" times ahead? Perhaps but there are more Americans working now than ever before. More women working too, adding to family income. People still need and want goods and services and will spend for them. There is plenty of business out there. Your competitors will be bidding for their share and yours.
5. You can't do much about most factors in the marketplace - rent, labor costs, price of merchandise, what the competition will do. But one thing you do control is your own promotion. Remember that advertising is not just a cost of doing business. It's a proven sales tool that returns many times your investment, and more store traffic and sales.
6. Remember how long it took for you to get started? Once you build up a business, you can keep it going with a moderate, consistent advertising program. But if you cut your advertising and lose your hold on the public's awareness you'll find it's much harder to build it up again. It's sort of like starting over again.
7. Consider advertising as part of your sales force. Ads help to "pre-sell" the consumer and help you "close the sale" faster.
8. You say your customer knows you and will keep coming in even if you don't promote. That's partly true, but short sighted. Remember one out of five Americans move each year.
9. Here's a hard fact to chew on: Over any given period, a company that advertises below the industry average has sales that are below the industry average.
10. Advertising is often about "now". In plush times retailers will often experiment with new types of media, but when the going gets tough, they concentrate their efforts on daily media because it provides an immediate payoff at the cash register.
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Your Corporate Video To DVD/CD
Do you have a company video? Would you want to give it "new life?"
Allow Greyskye to convert it into a DVD or CD-ROM.
You'll get one Hybrid (PC/Macintosh) CD-ROM master and one duplicate, containing up to 13 minutes of digital video attractively framed, a masthead of your logo and tagline, link to your Web Site, background music, plus CD imprinting - all for
a modest fee.
We also can and do produce interactive applications of significant complexity, involving custom videography, actors, 3-dimensional animation and more
- and have. Talk to us.
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New Clients
Greyskye has acquired 9 new clients since 06-01-09.
Call us, and we will be happy to mention a few specific ones, who are also mentioned in our "Brand On The Run" newsletter, which you can request by calling us.
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Greyskye on Ad Club of Westchester Judges Panel
David Riss sits on the judges panel for design ruling for the Ad Club of Westchester, and recently judged web sites for content, interactivity and functionality. Of all the sites judged. those that were "better" were more visually interesting without "Flashy" graphics, smartly laid-out in terms of clever navigation, and had good copy. Those least-favored took too long to load, had broken links or "flat" designs.
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Riss' LASIK Surgery a Success
David Riss of Greyskye, recently has LASIK surgery performed on his severely myopic (nearsighted) and astigmatic eyes, with astonishing results.
He did not only end up with better than 20/20 vision, i.e. 20/15, he ended up with nearly 20/10 vision.
Now unencumbered by reflections, distortions, lens cleaning sessions and only 20/20 vision, David can focus on what he truly does best, which is helping businesses to get more clients.
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This is an ever-expanding/changing area. Check back once in a while for updates.
