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PORTFOLIO > IDENTITIES
Creative transcendance, the right message, proper channels...
You may heard of these terms, but let's get back to basics. If a cow becomes separated from the herd, whose to say it belongs to one rancher or another? That's where branding comes in.
Speaking of cows, when you drive down the highway and feel like a burger, which eating establishment first comes to mind and why? Do they have the best burgers? Does it matter at the time? That's also where branding comes in.
In many ways Greyskye are "builders of brands." This process can involve a few to many persons, and many to innumerable sketches, research sessions, iterations, color trials, focus groups, and more. We may even circle back to our very first concept. What a concept.
The right identity leaves its own mark in the minds of viewers - ranchers. Of course, its uniqueness however is only as good as the vehicles of its delivery.
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