1. Assemble postal mailing and/or email marketing list
  2. Cull list via first pass call-ins
  3. Assemble final list, tab delimited
  4. Create mail pieces, e.g. post cards
  5. Individualize body copy per recipient
  6. Digital print pieces including addresses
  7. Min. 3 different post cards in short time
  8. Follow up with personal phone calls
    • make sure no background “chatter”
    • enter into database with detail fields
  9. Rinse and repeat