- Assemble postal mailing and/or email marketing list
- Cull list via first pass call-ins
- Assemble final list, tab delimited
- Create mail pieces, e.g. post cards
- Individualize body copy per recipient
- Digital print pieces including addresses
- Min. 3 different post cards in short time
- Follow up with personal phone calls
• make sure no background “chatter”
• enter into database with detail fields - Rinse and repeat