The Branding Process…

The Branding Process…

Based upon your business plan i.e. your growth plans, determine to what extent you should be branding or advertising your company in the first place. Then you may gather your team(s) to begin regularly meeting – and writing. Plan on doing a lot of either or...
Direct Mail "101"

Direct Mail "101"

The following combination of elements will make your direct mail campaign most effective: a) The right mailing list, culled from various sources b) The right call response mechanisms c) The appropriate creative message d) Content that generates the call e) The most...