Westchester Coalition for the Hungry and Homeless
From volunteering at midnight runs to this?
Well not quite in that order. Nonetheless we were asked to help in mostly ways to get the word out.
New strategy, new URL, new website, new email marketing, new advertising… DIRECTIONS.
Franky, we ran the ‘advertising’ show. Used our intuition and talent to fill in the gaps and create new ones.
Started receiving international donations within months.
“Begged” (asked) Cablevision an RNN to run TV PSAs – they did – for many months.
And so much more.
We kept on driving the freight train of awareness out there until – ‘Poof!’ – new executive director.
‘It happens, but mark our words, we did make a big impact, gosh darn it.