Make a better impression
Limit your signature to 3 or 4 lines e.g.
Consider vertical separators to look like this:
Name | Title | Email
Make sure your destination URLS are hyperlinks
A call-to-action e.g. “Schedule Demo”
Establish email tracking to measure the interaction
Include 1 image such as your logo – not too large; it may be blocked my email filters, i.e. defeating the purpose
Add color for more impact and professionalism; use colors for your brand standards manual
Optional: add a disclaimer – regarding intended recipient, etc.
Test on mobile – you may have to readjust… be prepared.
Best tool to help: MS Outlook
Experiment with different signatures and you’ll land on the one or 2 that are a best-fit.
Use your company tagline; don’t have one? Call us.
Keep it professional.
Improve over time – Rome was not built in a day!
Signature-heavy is a no-go:
Too many offerings may confuse the reader and/or not impress them.
Don’t add your email address. Avoid redundancies.
Anything less than 100% correct grammar, spelling, and punctuation is a dead giveaway!
Don’t use large images, and no more than 2
Don’t make your company out to be significantly larger that you are
Don’t be complicated.