Your readers will love you!
• Write your “Top 10” search phrases
• Use those phrases in everything (web, blog, social)
• Write as least one blog post/mo. – must be 100% yours
• Repurpose blog posts in all media (web, social, email blasts)
• And the all-important…VIDEO; Stick to a reasonable schedule
Google will love you
• Try to get your blogs listed/posted on other websites (“beg”!)
• Only show snippets in email blasts – use a “Read More” button
• Campaign for your fans to review/rate you at 5 stars on Google
• Become friends with “Google Analytics”
• Promote your website’s blog everywhere – content is KING