Billie, a direct-to-consumer shaving brand, recently debuted a new campaign dubbed “Red, White and You Do You,” showing women in bathing suits with body hair in all areas peeking out.

The company tried to run paid ads on Facebook and Instagram to boost the video featured in the campaign, was rejected and, after further discussions with Facebook, were told the content was “adult material” and “sexualized,” said Georgina Gooley, co-founder of Billie. As a reaction, Billie’s now using paid ads to promote a GIF that encourages people to swipe up and watch the full video on YouTube instead.

REPOSTED FROM ADWEEK by Ann-Marie Alcántara