branding and marketing info uniquely written by us

Creative vs Technical

As we are each bombarded with advertising - as many as 5,000 per day these days - they all want you to act... buy, buy, buy.What makes the reader respond?While there are many ways to respond - call, click, share... there are even more response mechanisms....

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Website DOA!

not if...when... This is the TIP OF THE YEAR so take heed:Everything is about cyber security. Q: Why do my apps keep updating?A: #1 REASON... SECURITY My website, too?YES, YOUR WEBSITE.The main reason you need to keep your Wordpress platform, theme(s) and...

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Why Apple’s IOS Beats Android

Most critical aspects to why Apple's IOS beats Android*:No Android Store - Apple.com and Apple store have amazing customer service. I've scheduled and had numerous appointments from using the Apple Store App. I arrive on time, and am taken care of...

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Mac Slow? Get Its Speed Back

Firstly, typically, when your Windows® PC gets slow, you often have to rebuild it from scratch. The "registry" collects all your daily activity - your mouse clicks, folder and file creation, saves, deletions - every action leaves a "ghost image", plus...

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Fix Mac Mail Settings That Are Stuck

Changing your default e-mail program on a Mac, even though you tried to change it and it did not take.You visit a website and click on an email link. Suddenly, it launches an email application you did want it to launch. Worse still the application is on...

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Business Tips from the "Grey" side

1. So What's So Good About That?Ask this question about your business' or another business' products, services, features and benefits. Then keep asking that question to drill down to the most salient points.2. Totally FREE to very inexpensive phone calls...

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Tips on Branding Your Business

Whether times are tough or sweet, aren't your prospects always asking you what makes you better and different?Have you struggled with your 30-second answer? Do you have a mission statement that tells all?Think about it this way: If a cow becomes separated...

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Print Factoids from Greyskye

General• There are only four “process” colors: Cyan, Magenta, Yellow and Black.  These transparent colors are overlayed on the printing press to simulate millions of colors.• Black ink IS considered a color. However, depending upon the printing process,...

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That Little "R" Thing

Achieve Trade Name Registration Status.If your company name, tagline, services, etc. is fast becoming recognized for which it stands,  trademark that name.It will take a while, but with proper legal channels, the time will come when you will claim...

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Look! A Purple Dog!

Made you look.When developing advertising, search for a creative team that has decades of experience producing droves of ads.Have they written, produced, directed and placed memorable print and broadcast advertising campaigns at local, regional, and...

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Modern vs. Traditional Printing

Engraving• Hand-done on 80 year-old machines; beautiful; reasonable costOffset• Printing ink “offset” onto paper by a printing press - splat!Thermography – “Poormans’ engraving”• Raised ink on business cards and invitations (treated with a heated...

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E-commerce Not E-nnoying

Some say the letter "e" in "e-mail" stands for '"evidence". When it comes to e-commerce, "e" can stand for "eclectic", "electrified", "exciting", "engaging"...Bottom line, without the proper knowledge, managing an e-commerce platform can be e-nnoying, to...

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Paper & Binding

Paper:• Call paper companies such as Mead Paper and ask for a carton of paper sample swatch books (in most cases free)• "Rag" paper stock is usually finer because it means cotton is included in the paper's makeup, i.e. finer look and feel• Signature:...

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$400,000 For a Hard Drive?

Ahh, the price of progress...Let's travel back in time. Not millennia, just 7-8 years ago. Remember how much you liked jazz? Okay. Were not talking the musical kind. Get the hint? We thought not. We are referring to Iomega's Jaz drive technology. The...

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Deckled, Duplex & Digital

When the thought of paper turns your page... The 1950s were all about print advertising – and the 60s and the 70s and the 80s and the 90s…well at least the 80s. But once the 90s hit, we began to get a taste of online marketing. And look where it is today....

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Why Paper Still Matters

For paper-based marketing, or any marketing for that matter, go forth expeditiously, but forgo all conventions.There is paper productivity all around us. Everywhere you look, you see paper, correct? Postal mail, magazines, and more, uh…all around your...

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Clutter Free Email Marketing

How to cut through the clutter of all of those email marketing tips you receive?Unsubscribe!But what if you are the ones sending them? How to get perceived as one to keep?K.I.S. -- keep it simple.Invest in a simple backend database within your own website....

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Eleven Basic Steps To SEO

1. Craft your website's page title to mirror what browsers will type to search for your services.2. Craft your navigation bar (buttons) to mirror what browsers will type to search for your services.3. Craft title tags in your navigation bar (buttons) to...

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Remember No Passwords

There's little question that most of us have accounts online, and usernames and passwords we have to remember. Many of us likely need to gain access to the secure websites at least once every day. A considerable amount of us need access to many websites...

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They’re Fishing…for YOU

One of your power words should be "THWART." Thwart any and all attempts from others to hack, intercept, steal, misdirect, redirect, etc. your money, assets, identity, security, future, futures, time, etc.Remain extremely alert to attempts for unscrupulous...

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Email Down! Website down!

Virtually EVERY email or Web server will go down now and again.So what to do about it? PLAN.Select a provider that has the business backbone, or infrastructure to best handle the inevitable, i.e. typically a large, well-known and reputable company such a...

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Designing Boxes Doesn’t Mean Boring

The art of designing packaging has been around for millennia, well, at least a while. There's lots to consider here. In fact, even the most modest soap box can involve dozens of individuals throughout its development. There's: The branding, the...

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Printed Page Tactics

The content, structure, size, folding and presentation of your collateral material - brochures, sell sheets, pocket folders, FSIs - all depend upon which messages you wish to convey, how you wish to convey them, and to what extent. Use your...

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Budgeting for Marketing

Are your marketing dollars being spent as effectively as they could be? Does your company project its most favorable image? An independent marketing needs analysis will likely holds the answers to questions like these. Our studies show that...

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Marketing Planning

Imagine the spokes of a bicycle wheel. Each spoke is a type of marketing: print, online, PR, etc. How to best target return on investment (ROI)? We are often asked this question prior to marketing a company Our answer usually is “We can...

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Printing Tips

General Make sure your printer can work with Macintosh® files. Thoroughly review paper and ink combinations “Gang” collateral material (if there is room on the paper).   Quality Control It is very beneficial to watch over even a small printing...

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Website Development

Serious Web Development If you want creative yet technical, persuasive but logical, where can you find the right mix? Whether it’s your first site or your next site re-tool, we know how -- and have the know-how. Your web team MUST ask a lot of...

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Outside-of-the-Box Business?

Wireless sales/order system on your Table and Smartphone: • Develop code for the "Big 3" platforms • Equip sales force with company-centric device • Secure log-in from the road; tied to HQ accounting system • No laptops necessary • Encryption likely in most cases •...

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SEO for the CEO

Search engine optimization (SEO) – big phrase, big task. Everybody wants to be listed first, or at the very least on the first page. How to? Answer: research, research, research. The first half of the equation is determining how people search,...

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Off-the-wall Packaging

And, hopefully, off-the-shelf. From grandfathered household brands, to local homegrown stuff, when it comes to packaging development, we know boxes, and cans, and bags, and blister packs, and… Know of Lysol, Minwax, Odor Eaters, Dubonnet,...

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Connecting It All

There are obviously a wide variety of marketing opportunities -- and channels -- to consider to help your brand and company achieve greater recognition and awareness. Determining the wheres, hows, and whys is the first step. Lots of strategic...

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Spam vs. Friendly E-mail

“Spam” e-mail marketing: Unethical delivery of marketing or hacking via email Flooding in-boxes with unwanted solicitations and problems Responsible party anonymous; no way to directly telephone Often linked to shady propositions, inferior...

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Event Marketing

Normally called trade shows… for Greyskye and their clients anything but normal.  Booth size, please. Next booth number, then floor plan…much more. Lots of investigation here. Don’t think so? That’s what many clients have said before we dug in....

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The next big thing…now

Social Media The next big thing…now. To “friend”, to “tweet”, to YouTube, get “LinkedIn”, etc.  For goodness sake, don't do it on your own. Even if you try, you won't have the time. We can help with the ins and outs of the daunting task of...

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Where Does News End and PR Begin?

When you have a story to tell and don't know how to get it on the desk of the editor.PR stands for Public Relations. That is, we bridge the gap between the news/stories you need to disseminate with the editors who are hungry for substantial news. It's...

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Video Production

Cut.  That’s a wrap. Some local “cable” organizations will clearly charge you under a grand to write, shoot, edit and produce your TV spot. Beautiful, right?  Then how come the average cost to produce a national 30-second TV spot is...

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Content Management

"Updating with ease - frees..." 24/7/365 secure access with encrypted name and password Log-in, easily make changes, save, log-out… site’s updated No hunting for information in lines of code Behaves like a user-friendly application May be...

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“Death by Powerpoint”

It is possible, you know. Not that any fatalities are ever involved (at least we hope!). (Too many slides, reading from slides, canned backgrounds and transitions...)   Virtual Boarding PassWebinars are a great way of explaining your business...

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Issuing Your Own Press Releases

Only use 8-1/2" x 11" paper One-half inch margin minimum Address starts in upper left hand corner Layout can include headline, bi-line, and leader (part of first sentence bold) Always double space. Editors need the room to edit if necessary Add...

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Online Promotions

Promoting products, events, people, places, businesses.  We've done it all -- online and off -- for many years. An art director may be your first point of meaningful contact. Engage them.  Be prepared with your questions. Naturally we may not...

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Low print quantities?

Low quantities? If you only need to print 100... USE digital high speed. It might cost more per piece, but 100 for $100.00? Yes! These machines can print to 11" x 17" 2-side full [digital] color empaginated and saddle-stitched booklets. In...

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Budgeting for Marketing

Business Plan You must have one - and review it yearly, if not more often. It can be considered a living thing...changed, and re-shaped. CPAs should review. Marketing Plan One should certainly be written, if not at least discussed. Planning...

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Who are You?

Who are You? And where do you stand? Dictate your mission statement - right now.  Well - you should know it - as well as your “60-second commercial” and partner bios. Do you review your business plan at regular intervals? Do you regularly...

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The Branding Process…

Based upon your business plan i.e. your growth plans, determine to what extent you should be branding or advertising your company in the first place. Then you may gather your team(s) to begin regularly meeting - and writing. Plan on doing a lot...

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Direct Mail "101"

The following combination of elements will make your direct mail campaign most effective: a) The right mailing list, culled from various sources b) The right call response mechanisms c) The appropriate creative message d) Content that generates...

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Advertising 101

Plan the year ahead of time. Negotiate for all of the space and color all at once. Let publications know where you are considering advertising so they can fight it out. Frequency before reach. Your name only may become top-of-mind through...

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Paper vs. Paperless

When you surf the net, you are in "nav" mode, i.e. moving from page to page, pointing, clicking, scrolling, searching...and connecting - to the world. In other words, you can move in any direction, and you are not alone. You have the choice to...

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Conceive, Believe, Achieve

"A backwards ABC but an incredible thought simulating mantra.  David Riss of Greyskye Marketing said that to me while we were discussing a logo for our GNRx, Your IT Prescription for Success offering launch to the Healthcare community.  It really stuck...

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So What?

Business Tips from the "Grey" side Compiled by David Riss, Creative Director of Greyskye LLC So What's So Good About That? Ask this question about your business' or another business' products, services, features and benefits. Then keep asking...

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E-Marketing without E-Nundating

Inundated with unsolicited email? Junk email box getting full? The emails you send are only to those who know you, so it seems unfair, doesn't it? (It is unfair.) What about emails you receive from companies you do already know? Do many of them have a...

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