• Ability to brand and connect all over the world
• Easy and instant communication, propagation, feedback
• Reasonable alternative to other forms of paid advertising
• A HUGE amount of work to manage and translate into results
• Potential distractor/inhibitor
• Opportunity to disseminate unique and valuable content
• Viewed as news, not advertising
• Opportunity to differentiate your business from others that use repurposed blog content (re-blog); be a thought leader!