Social Media:

• Ability to brand and connect all over the world

• Easy and instant communication, propagation, feedback

• Reasonable alternative to other forms of paid advertising

• A HUGE amount of work to manage and translate into results

• Potential distractor/inhibitor


• Opportunity to disseminate unique and valuable content

• Viewed as news, not advertising

• Opportunity to differentiate your business from others that use repurposed blog content (re-blog); be a thought leader!