Are your marketing dollars being spent as effectively as they could be?
Does your company project its most favorable image?
An independent marketing needs analysis will likely holds the answers to questions like these.
Our studies show that many companies may not be quite so savvy when it comes to formulating their marketing and advertising plan for the year, or that they might simply be looking for a fresher approach.
Some questions we ask in our marketing analysis which we often conduct for new clients:
How many employees are at your location(s)?
What is your average annual sales volume?
What is your sales volume trend for the last 3 years?
What are your sales volume projections for next fiscal year?
Please rate your activity / amount spent / overall results on:
- TV
- Radio
- Magazines
- Newspapers
- FSIs
- Billboards
- Yellow Pages
- Direct Mail
- Newsletters
- Created website
- Web banner advertising
- Sponsorships
- Social Media
- Trade Shows
- PR
others:
What are your targets’ demographics (listed by gender, household income, age, education, homeowner, vehicle ownership, and special interests or activities)?
What is your percent contribution to overall sales e.g. locally, by county, regionally, nationally?
What is your percent contribution to overall sales, by annual quarter?
On what key benefits to your customers is your advertising based (e.g. lower pricing, higher quality, best service)?
Who are your key competitors and, if known, the market segments where you believe they are strongest?
These questions and many more help your ad agency paint the proper picture – and to establish a “plan” that is sound.
