PERCEPTION <-> REALITY <-> PERCEPTION As a colorist 1, I know how deeply colors affect nature…. and vice versa. Color is light. If color did not exist, would anything? In our world much of color exists because nature knows the eyes are watching. Eyes...
Is invention art? Is art invention? We think so. The Letterpress From cave drawings to memes, one thing is a constant: ideas can be revolutionary. Except it’s now a text, a tweet, a hashtag, a post… have we evolved? Let’s not forget our roots – the...
Moe, Larry… Curly? We can bet that many if not every single one of your computer(s)s word processing programs have smart quotes (“curly quotes”) on by default. Should not matter, right? Well it does. What if you need to specify a measurement, say...
STAYING SAFE Greyskye developed this spot to convey the importance of hand washing and other proper hygiene, i.e. during and after the Covid 19 crisis, and shared this for the world to embrace. Yes, of course it’s common sense, but positive reinforcement is the...
When it comes to producing branded apparel, a lot depends on production. Depending upon your goals, you will likely consider one of the three – if not all – primary production methods. Embroidery Embroidery is stitching. This involves threading a design...
Never try to fill the page. Yet keep things simple. Balance and flow are crucial. Design happens in the mind and not on the computer. Keep it subtle and keep it sublime. Gestalt…The overall message...
