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What does the color say?

What does the color say?

PERCEPTION <-> REALITY <-> PERCEPTION As a colorist 1, I know how deeply colors affect nature…. and vice versa. Color is light. If color did not exist, would anything? In our world much of color exists because nature knows the eyes are watching. Eyes...
Smart quotes… not that smart

Smart quotes… not that smart

Moe, Larry… Curly? We can bet that many if not every single one of your computer(s)s word processing programs have smart quotes (“curly quotes”) on by default. Should not matter, right? Well it does. What if you need to specify a measurement, say...
Wash Your Hands

Wash Your Hands

STAYING SAFE Greyskye developed this spot to convey the importance of hand washing and other proper hygiene, i.e. during and after the Covid 19 crisis, and shared this for the world to embrace. Yes, of course it’s common sense, but positive reinforcement is the...
EMBROIDERY vs DIRECT PRINTING vs SILKSCREENING

EMBROIDERY vs DIRECT PRINTING vs SILKSCREENING

When it comes to producing branded apparel, a lot depends on production. Depending upon your goals, you will likely consider one of the three – if not all – primary production methods. Embroidery Embroidery is stitching. This involves threading a design...
Design To The Non-Obvious

Design To The Non-Obvious

Never try to fill the page. Yet keep things simple. Balance and flow are crucial. Design happens in the mind and not on the computer. Keep it subtle and keep it sublime. Gestalt…The overall message...