Industry
Billie, a direct-to-consumer shaving brand, recently debuted a new campaign dubbed “Red, White and You Do You,” showing women in bathing suits with body hair in all areas peeking out.The company tried to run paid ads on Facebook and Instagram to boost the video...
Industry
Publishers must conform to Better Ads Standards or see ads on their sites blocked by Chrome.On February 2018, Google implemented ad filtering for “annoying” and intrusive ads in Chrome in North America and Europe. This had been pre-announced in 2017 and was intended...
Industry
The company will focus on delivering marketing solutions that could compete with larger marketing cloud vendors.Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New York-based private...
Industry
A breakdown of the best ad-spying tools and techniques to get ahead of the competitionCompetitive analysis is the single most important step to generate better creative for your user acquisition ads.Whenever we start work with a new client, we begin by evaluating the...
