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EMBROIDERY vs DIRECT PRINTING vs SILKSCREENING

EMBROIDERY vs DIRECT PRINTING vs SILKSCREENING

When it comes to producing branded apparel, a lot depends on production. Depending upon your goals, you will likely consider one of the three – if not all – primary production methods. Embroidery Embroidery is stitching. This involves threading a design...
Design To The Non-Obvious

Design To The Non-Obvious

Never try to fill the page. Yet keep things simple. Balance and flow are crucial. Design happens in the mind and not on the computer. Keep it subtle and keep it sublime. Gestalt…The overall message...
Clues that you may need a new website…

Clues that you may need a new website…

Here are the 11 clues that you may need a new website: 1) Does not fit to the full width of your desktop monitor 2) Not mobile or tablet friendly 3) Page load speed is slow 4) Not ranking well on Google 5) Branding not up-to-date 6) Page design style inconsistencies...
Keys to unlocking social media presence

Keys to unlocking social media presence

Social media is a prime driving force in growing the awareness of a business or brand. Effectively managing social media is not simple. Consider this: 1) Create a posting calendar. Create content in advance such as company news, stories, events, etc. 2) Determine the...
How to protect your brand

How to protect your brand

What’s the most important logo? This one (seal image): The U.S. Patent & Trademark Office, or “USPTO” is the home to nearly every registered U.S. trademark and patent. As you may already imagine, ideas are only as good as they are vetted…...
Budgeting for Marketing

Budgeting for Marketing

Are your marketing dollars being spent as effectively as they could be? Does your company project its most favorable image? An independent marketing needs analysis will likely holds the answers to questions like these. Our studies show that many companies may not be...