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Budgeting for Marketing

Budgeting for Marketing

Are your marketing dollars being spent as effectively as they could be? Does your company project its most favorable image? An independent marketing needs analysis will likely holds the answers to questions like these. Our studies show that many companies may not be...
Trade Show Marketing

Trade Show Marketing

So you have a trade show coming up.How to make the most of it?Let ’em know… before the show.Announce the show, your intentions, booth number, etc. If your desire is to get prospects to the booth, perhaps the show offers contact lists of attendees. Consider...
Creative vs Technical

Creative vs Technical

As we are each bombarded with advertising – as many as 5,000 per day these days – they all want you to act… buy, buy, buy.What makes the reader respond?While there are many ways to respond – call, click, share… there are even more...
Website DOA!

Website DOA!

not if…when… This is the TIP OF THE YEAR so take heed:Everything is about cyber security. Q: Why do my apps keep updating?A: #1 REASON… SECURITY My website, too?YES, YOUR WEBSITE.The main reason you need to keep your WordPress...
What makes a colophon a colophon?

What makes a colophon a colophon?

• Then – Traditionally an emblem or symbol of a publisher • Now – Your brand identity, or logo symbol Why: • To visually “mark” your business as distincive and unique • To introduce your business’ mission and create interest How: • First...
Fun Marketing Phrases

Fun Marketing Phrases

• WYSIWYG – What you see is what you get; art prototype method • Deckling – Fine papers “framed” in very roughened edges • Twin Tac – Large sheets of double-sided adhesive/tape used in design prototyping (yes, still today) Old School: •...