Collateral

While some consider a website collateral material, it really is not. Brochures, coupons, sell sheets, pocket folders, media kits, promotional devices – now that’s collateral.

Greyskye has been producing such printed material for ages, and for all ages, since 1988. Depending upon your exact audience/recipient, young or old, we dive into these kinds of projects to balance copy and design with the critical goals.

Is it to generate buzz or generate biz? Does it plant a seed or plant an idea? Does it explain a procedure or demystify a process? See?

See – we take every millimeter of a piece very seriously, because every millimeter is that important. Trained in the arts, we have realized for a long time that the space in between the content is nearly as important as the content itself.

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