When the thought of paper turns your page… The 1950s were all about print advertising – and the 60s and the 70s and the 80s and the 90s…well at least the 80s. But once the 90s hit, we began to get a taste of online marketing. And look where it is today. But we can’t forget our roots…and bark and pulp, leaves, etc. With all that’s online, not everything is online. Next time you walk through Grand Central Terminal (any travel hub for that matter), look at all that paper. Newspapers, magazines, periodicals, pamphlets, brochures… the list goes on and on and on and on. Clearly, it’s not all about online. One day perhaps, but in our opinion not for many many (many) years. In fact, we regularly “kill trees” to make a buck for our clients. Effective print marketing is still a fantastic way to increase awareness, market share, revenue, equity and more. You simply cannot deny this. So the next time you look at your tablet, consider all that went into getting you to be curious about it in the first place. P.S. In case you didn’t get it, we love paper.
