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The following combination of elements will make your direct mail campaign most effective:
a) The right mailing list, culled from various sources
b) The right call response mechanisms
c) The appropriate creative message
d) Content that generates the call
e) The most efficient combination of spending
f) The right marketing team to maximize effort

How to cut through the clutter:
Make it creative;
Make it memorable;
Balance informative with intrigue;
Make response easy;
Offer incentives;
Follow up when possible;
Carefully consider every millimeter of space;
Never compromise on design quality;
Be very careful about choosing the right paper.