Some say the letter “e” in “e-mail” stands for ‘”evidence”.
When it comes to e-commerce, “e” can stand for “eclectic”, “electrified”, “exciting”, “engaging”…
Bottom line, without the proper knowledge, managing an e-commerce platform can be e-nnoying, to say the least.
Since revenue is involved, security is much more of a concern. No website is 100% secure, but e-commerce platforms offer a myriad of methods to help guard against most fraudulent activities.
In addition, the buyer is more concerned that their shopping experience is the best to can be. If it’s not, they will likely move on, never return, and may even post negative reviews.
Of course, at a minimum, all of the following necessary functions must be in place, in order for transactions to successfully occur:
- Bank account
- Merchant account
- Payment gateway
- Hosted e-commerce website
- Shopping cart
- Backup procedure
Regarding the shopping experience itself, there are many prefabricated shopping cart systems out there. Most if them have a rigid structure; it’s challenging and costly to customize them (but not always impossible).
The most elegant shopping websites, however, have beautifully custom designed interfaces that hold the shopper experience in the higher regard.
As consumers, you know exactly what we are talking about! These sites however required a very large amount of up-front development and design time, and cost. Budget should not matter as much if your prime concern is the experience of your customer.
In either case, we are available to consult with you, on a hourly basis, to help you decide which are the best e-commerce solutions.