News
Project
Turmeric Innovations
Branding, writing, marketing, packaging, web, social
You Were Here Video
We execute the branding and marketing for REI Capital Growth, of Wilton, Connecticut, writing and producing several videos along the way.
Sponsorship Ad for Stamford Chamber Booklet
Summer 2021 — Business relationship for over 20 years, from branding to daily marketing, this ad for Computronix addresses "securI.T.y".
Reveal Brochure for Norwalk Symphony
July, 2021 — Completed Norwalk Symphony "reveal" brochure, where the concert hall image opens to reveal the 2021-2022 season
Store Integration for Apple Reseller
July, 2021 — Completed Apple® products store integration on the website New photos inside and out More holiday email marketing Writing new ad campaigns
Front end and back end development
We write. Romance copy AND code.Right-brain & left. To wit, we not only develop public- or front-facing visually satsifying representations of organizations – we also create the systems that manage the members of the organization. From deep levels of member...
HACFS Brand Identity
When we started working with HACFS, a brand identity retool was discussed. Two years later... launch! The new logo is a modernization of the traditional "bridge" art that represented the Highbridge bridge – for over fifty years – now with colors that align with their...
Launch of Real Estate Investment Company Website
REI Capital Growth website launched to reach international investors who are interested in investing in U.S. commercial real estate – and soon to be lanuched for U.S. investors as well. REI Capital Growth is comprised of a team of dedicated, seasoned and talented...
WEB Realty Company Website
“BUILDING UPGRADE? WEBSITE UPGRADE.”FORM AND FUNCTIONThe headquarters of WEB Realty Company, at 25 Van Zant St., Norwalk, CT, are undergoing a transformation. So should too its website. Real estate-centric design and operation, allowing for an unprecedented control...
Norwalk Symphony Thank You Video
The Norwalk Symphony Orchestra has some pretty amazing fans – of all ages! We proudly support their efforts in [many] more ways than one. David Riss has grown up listening and appreciating the classical music, and as Greyskye has been working with "NSO", ideas...
Videomercial for Medicare Plan Advisory
3-d interactive walk-thru of HACFS
As long as there are messages to be conveyed, and communication that needs to be consistent and creative... Most recent project with HACFS is involving capturing fully 3-D interactive walkthroughs of each facility. So far, we've shot five. Two more to go.
Event
Free Pizza on Memorial Day 2021 in Wilton, CT
What's better than a beautiful Memorial Day in the quaint town of Wiltion, CT? Answer: a beautiful Memorial Day in the quaint town of Wilton, CT... with free pizza! In lieu of Wilton's annual beloved Memorial Day parade, the town sponsored a "day at the park". Merwin...
Missing giving
“not even a consideration” We enjoy giving the gift of giving back. Most often that involves physical presence, closeness, even contact, from time to time (think brushing elbows...). But we can't right now. Not even a consideration. We enjoy giving back with our...
TTD Annual Holiday Tree Lighting
“A VIRTUAL EVENT THIS YEAR” The annual in-person event at Ludlowe Triangle Park was presented on video this year, due to the pandemic.
What business networking in the same group for ten years is like
The key is commitment to relationships, first. Trust a close second, no? Greyskye has been "business networking" for years – in this group for more than a decade. Does this make us old? No, but a little seasoned... We seek knowledge and making connections for others....
The Essential Race – September 3-20
Walk in “The Essential Race” A virtual race supporting the emotional health our Heroes and on the Medical Front.Thu September 3 - Sun September 20, 2020
Covid-19 pandemic
CAN DISTANCING BRING US CLOSER? Due to the Covid-19 pandemic, many client events have been postponed. As such, we have been in involved in issuing a wide variety of related statements on many clients' websites, emails, etc. Stay tuned for resumption of events when...
Taste of East Norwalk 2020 Planinng Underway
The board of Taste of East Norwalk met to kickoff and discuss "Taste of East Norwalk 2020".Some changes were made, all in the vein of positive progress – the food, the restaurants, the people, the music, etc.August 16, 2020, 1-5PM Greyskye handles much of the...
TTD Food & Toy Drive
This year, as it has for many years, The Third Taxing District - electric utility servicing the residents and businesses in East Norwalk Connecticut - held its annual food and toy drive. The food was donated to Charlotte's Web of Prayer, and the toys were donated to...
Commentary
Google Business account suspended?
“sort of A resource guide...” We list a few resources to consider at the bottom of this article. (Pssst, they’re not ours.) But first... When you realize your Google Business account has been suspended, what to do? The first things you may be thinking/asking yourself:...
Google Your Business – Are You in First Place?
“Google Your Business” Are You in First Place? This may seem simple, but there are literally thousands of variables that come into play — keywords, meta tags, back links, image tagging...Okay, you have a Gmail account and a YouTube channel... or a Google Locations...
What does the color say?
PERCEPTION <-> REALITY <-> PERCEPTION As a colorist 1, I know how deeply colors affect nature.... and vice versa. Color is light. If color did not exist, would anything? In our world much of color exists because nature knows the eyes are watching. Eyes...
Technology and communication: faster, not always better
Is invention art? Is art invention? We think so. The Letterpress From cave drawings to memes, one thing is a constant: ideas can be revolutionary. Except it's now a text, a tweet, a hashtag, a post... have we evolved? Let's not forget our roots – the blood, sweat and...
Campaigns
everything begins with a sketch
Everything begins goal setting with questioning, listening and sketching. Follow us on Instagram
the color blue
Next time you visit the bank, understand that blue is the color of trust. This from your local colorist. Follow us on Instagram
brainstorming enough
Regularly brainstorm, mind map, manifest, network, plan, implement, write, produce, share, interact and analyze, and improve accordingly. Follow us on Instagram
never remember your password
The key is to never remember your password. Ask us why & how. Follow us on Instagram
Industry
Google extends Chrome ad blocking to global markets on July 9
Publishers must conform to Better Ads Standards or see ads on their sites blocked by Chrome.On February 2018, Google implemented ad filtering for “annoying” and intrusive ads in Chrome in North America and Europe. This had been pre-announced in 2017 and was intended...
IBM’s Watson Marketing spinoff launches with agile strategy
The company will focus on delivering marketing solutions that could compete with larger marketing cloud vendors.Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New York-based private...
How to Conduct an Effective Competitive Analysis of Ad Creative
A breakdown of the best ad-spying tools and techniques to get ahead of the competitionCompetitive analysis is the single most important step to generate better creative for your user acquisition ads.Whenever we start work with a new client, we begin by evaluating the...
Launch of the new spectrumct.com
Launch of the new spectrumct.com For over two decades, we've helped Spectrum Associates gain an increasing foothold in the marketplace through our marketing strategies and the deployment of marketing initiatives in the areas of visual design, website design, search...
Event
Prometheum Annual Pool Party
Fairfield County CT — Annual Pool Party of the Prometheum Foundation.The Prometheum Foundation is a non-profit organization that encourages critical and analytical thinking, freedom of thought, and entrance into the “marketplace of ideas”.
Commentary
Be A Content Master
SEO is all about... Is cash King? Actually content is. Content is words and pictures. Sometimes the pictures even move. But the words can move mountains. Mountains of people – followers, audiences, subscribers, friends... Those mountains bring in mountains of data....
Campaign
level up your business
Business can jump to the next level by addressing and overcoming the challenges of getting the word out. All it takes is... Follow us on Instagram
Industry
In the world of IT, how secure is secure?
How many logins do you really have? Virtually all computer systems, tablets, phones, satellites, electric utilities... everything... run everything in our modern lives.How many times do you log into your bank account(s), online store account(s), car payment...
