…means, knowing when & how to think OUTSIDE of the box…
…or imagining there is no box to begin with.
In-the-know means hearing a client’s needs, issues, etc., and knowing what to do to help.
This KNOWledge comes from a blend of experience and intuition, fact and fantasy, creativity and credo.
Above it all, the most important element to guaranteed success is collaboration. You KNOW your business very well. We KNOW our business very well. Where we meet together is when we truly both become IN-THE-KNOW.