Social media is a prime driving force in growing the awareness of a business or brand.
Effectively managing social media is not simple.
1) Create a posting calendar. Create content in advance such as company
news, stories, events, etc.
2) Determine the best platforms. What is your goal? your audience? your
plan on engaging respondents?
3) Don’t limit your posts to those about your business. Add into the mix
industry news, op-ed, educational…
4) Stay consistent. Don’t let too many months (or days) go by with silence.
Frequency of high quality content is paramount.”