Are your marketing dollars being spent as effectively as they could be?
Does your company project its most favorable image?
A Marketing Needs Analysis from Greyskye holds the answers to questions like these.
Our studies show that many companies may not be quite so savvy when it comes to formulating their marketing and advertising plan for the year, or that they might simply be looking for a fresher approach.
Some questions we at Greyskye ask in our marketing analysis which we often conduct for new clients:
How many employees are at your location(s)? What is your average annual sales volume? What is your sales volume trend for the last 3 years? What are your sales volume projections for next fiscal year?
Please rate your activity / amount spent / overall results on: TV Radio Magazines Newspapers FSIs Billboards Yellow Pages Direct Mail Newsletters Created website Web banner advertising Sponsorships Trade Shows PR
What are your targets’ demographics (listed by sex, household income, age, education, homeowner, vehicle ownership, and special interests or activities?
What is your percent (%) contribution to overall sales e.g. locally, by county, regionally, nationally?
What is your percent (%) contribution to overall sales, by annual quarter?
What key benefit(s) to your customers does your advertising/promotion focus on (i.e., lower pricing, higher quality, best service, etc.)?
Who are your key competitors and, if known, the market segments where you believe they are strongest?
These questions and many more help Greyskye paint the proper picture – to establish a “plan” that is sound.