• “Spot color” is a pre-mixed standardized pigment, e.g Pantone® inks;
  • There are only four “process” colors: cyan, magenta, yellow and black. These transparent colors are overlaid on the printing press to simulate literally millions of colors. (Look at magazine with a magnifying glass and you will see.);
  • And yes, black ink IS a color.



Printing Tidbits

  • Average newspaper column width = 2-1/8″ (can vary; it depends…)
  • Average newspaper full-page ad size = 13″x 21″ (ditto)
  • Average 1/4 page ad size = 6-1/2″ x 10-1/2″ (ditto)
  • Average magazine trim size: 8.25″ x 10.75″ (ditto)
  • Art resolution should be 200-300 d.p.i. at actual size
  • “Bleed” (extend) art that prints to a page’s edges by 1/8″ past the edge
  • Saddle Stitch = staple binding usually for smaller number of pages
  • Perfect Binding = glued along spine for larger number of pages