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General

  • Make sure your printer can work with Macintosh® files.
  • Thoroughly review paper and ink combinations
  • “Gang” collateral material (if there is room on the paper).

 

Quality Control

  • It is very beneficial to watch over even a small printing job. Look for page curl, uneven inking, misalignment, etc.
  • Be wary of “direct-to-plate” printing. Always ask for a “blue.”
  • Only use a “quick print” shop on jobs that do not demand the highest quality (unless you have had good experiences).

 

Cost Control

  • Quantity price breaks occur after the first 1,000 impressions.
  • Make sure your printer makes the most of your paper size
  • Most “quick print” shops are NOT set up for four-color printing.
  • Many larger printing plants primarily do four-color printing.