GE Capital Corp

direct mail in the many millions

• Wrote “GE Interest Plus – The Higher Interest Way To Save“
  
• Responsible for devising, designing and writing many printed pieces that were mailed to millions of GE Capital customers nationwide, Visa® cardholders, Sam’s Club® cardholders, even GE employees
• Responsible for achieving measurable success, i.e. customer conversion
  
• Created many graphics, posters and more for customer and internal GE Capital programs