“SEO” – Search Engine Optimization…
A mouthful, but potentially very meaningful.
EVERYONE WANTS TO BE FIRST.
SEO is the “holy Grail” of online marketing. How to pay for it, bid for it…? Greyskye is asked about this daily. And we can help you. We’ll educate you, help you spot false prophets, even show you how to do it yourself. Believe it or not, it’s not always based on how much you spend, but how you spend. Your end-users’ search phrases, whether you are a service business or sell widgets, all contribute to defining your “SEO plan”.
You may even be in for a good surprise. While some of our clients spend thousands per month, we’ve also attained prime positioning – and kept it there for years – for next to nothing. It’s about smarts, experience, and selflessness in our approach that drives us – and drives traffic – to many of our clients’ websites. (Another hint: once you’re found, the “selling” really begins.)
Goin’ Mobile – Beep beep.
As of the time this page was written, fifty percent (!) of web searches are performed on mobile devices. Think that will increase? Either way, getting found where and when you want to be found online is getting more competitive.
It’s not just about exploration, it’s engineering.
When people search the web, they’re exploring. When a company decides to work on its search listings, they are also exploring. Exploring how to invest their time, energy, and capital into a search engine optimization strategy that’s smart, efficient, and grows with the times. Bottom line, you really can’t just set up a Google AdWords account and expect miracles. After all, what business cannot be found on the Internet?
The key is careful discussion, rough through final planning, implementation, results tracking, adjusting, improving, on and on… It’s exactly the same for any ad or marketing campaign — plan, execute, saturate, spinoff new ideas, try and try again…
There many ways of getting found, naturally. However we know Google searches are most common. Keep in mind it’s not just about getting found, it’s about engaging the reader enough that he/she says “I’m curious and I want to know more”. Then, of course, having the response levels in place to continue the conversation, answer questions, or simply allow for an easy purchase of the hottest pair of shoes.
Regarding this plethora of options, we are involved in them all, day-to-day, week to week…. And for some pretty big companies, worldwide, domestically, regionally, and hyper local. We’ll help you determine the right balance of bidding for top position (or second or third position for that matter), building in clever response mechanisms such as unique telephone numbers, URLs, click backs, etc. Whatever it takes.
Don’t forget social.
One of the biggest keys to achieving search engine results is the “mix” of online content. It’s all about the content, and repurposing that content, over and over again, throughout many online mediums…. Social media is key because even if your posts are 100% generic, and on autopilot, meaning a post a day, your logo – your brand – is getting out there. In the short-term, we can certainly help you get more clicks, the phone to ring more, etc. In the long-term, will help your website increase its tenure, visibility, respect…helping you to “own your space” online. And social media is key.
It’s not all about you.
In fact, it’s really all about “them” – your prospects, future customers/clients, readership, community. If they don’t find you interesting, you’re not. We’ll help you keep it interesting for the readers – before they even click on your link after they search for you. We often strongly suggest clients to start a blog (and maintain it). Blogs allow you to share your ideas, opinions, commentaries about your industry. It’s the act of sharing that search engines love – people too. We can set up your blog, design it just-so, train you in it, and even ghostwrite your aticles. We will then commence with an action plan to help further propagate your content throughout various Internet and mobile channels of communication.
The beat goes on…
Well, at least the music track that goes along with your video. Video you say? The moving picture is more crucial than ever online – not just to entertain, but to significantly aid in getting found. Who owns YouTube? Answer: Google. Get the picture? We will develop and online video strategy that includes everything from concept, to story boarding, full production and propagation, as we have for many.
You can certainly start to do-it-yourself. You may already have. If you are ready for a professional approach, consider us. Good SEO/SEM is not easy (and shouldn’t be), but it works, is 100% trackable, and nearly 100% fluid, so think about moving on from “half full”. See you online.
So let’s get conversing. Give us a call, consult with us, engage our brains, talents, and abilities in search engine optimization and search engine marketing (SEM).