Moe, Larry… Curly?
We can bet that many if not every single one of your computer(s)s word processing programs have smart quotes (“curly quotes”) on by default. Should not matter, right? Well it does. What if you need to specify a measurement, say 4-feet by 9-feet? Use smart quotes? Typographically it’s incorrect. Feet and inches need foot and inch marks. On the flip side, we recently saw a highway banner sporting a huge foot mark where an apostrophe should have been… Instead, learn to manually type these characters instead of relying on “smart” settings to do the thinking for you…
Manual curly quotes and apostrophe on Mac:
Option [ = open quote
Shift Option [ = close quote
Shift Option ] = apostrophe
Manual curly quotes and apostrophe on PC: