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“Spam” e-mail marketing:

  • Unethical delivery of marketing or hacking via email
  • Flooding in-boxes with unwanted solicitations and problems
  • Responsible party anonymous; no way to directly telephone
  • Often linked to shady propositions, inferior products and services
  • Shares and sells your information to other spammers
  • No way to assure unsubscription or removal from email list

 

“Friendly” e-mail marketing:

  • From a company or staff person you already know and welcome
  • Telephone number to responsible party usually is included
  • Easy way to “unsubscribe” from the e-mail marketing list