“Spam” e-mail marketing:
- Unethical delivery of marketing or hacking via email
- Flooding in-boxes with unwanted solicitations and problems
- Responsible party anonymous; no way to directly telephone
- Often linked to shady propositions, inferior products and services
- Shares and sells your information to other spammers
- No way to assure unsubscription or removal from email list
“Friendly” e-mail marketing:
- From a company or staff person you already know and welcome
- Telephone number to responsible party usually is included
- Easy way to “unsubscribe” from the e-mail marketing list
