• Then – Traditionally an emblem or symbol of a publisher
• Now – Your brand identity, or logo symbol
Why:
• To visually “mark” your business as distincive and unique
• To introduce your business’ mission and create interest
How:
• First devise/write tagline or positioning statement
• Develop directions via critical thinking – push long & hard
• Significant research; sketches, upon sketches, upon sketches
• Name trademarked?
• Explore vast color palettes – primary and secondary
• Render dinal in Illustrator, then Photoshop; many formats (eps…)