Why:
• So Google, the world’s ubiquitous search engine, can allow your website to be visible, searched and seen
• Because “business” is business, and Google makes it possibly for your website to appear more relevant
• Because Google gives your website a second home to your home page, and greater control over what readers see
How:
• Search for your company on Google; expect to see a Google map to appear on the right of search results
• If it says “Own this business”, not good! You’d better claim it: click, log in with your Google account, verify, and take ownership!
• Once you have claimed your Google business page, WORK IT: enhance with addresses, logos, photos, accurate maps, etc.