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Why:

• So Google, the world’s ubiquitous search engine, can allow your website to be visible, searched and seen

• Because “business” is business, and Google makes it possibly for your website to appear more relevant

• Because Google gives your website a second home to your home page, and greater control over what readers see

How:

• Search for your company on Google; expect to see a Google map to appear on the right of search results

• If it says “Own this business”, not good! You’d better claim it: click, log in with your Google account, verify, and take ownership!

• Once you have claimed your Google business page, WORK IT: enhance with addresses, logos, photos, accurate maps, etc.